The Best Clothing Stores for Men to Shop Online in 2021

10 Tips on How to Promote Your Shop Online

The Best Clothing Stores for Men to Shop Online in 2021 1

You have a shop and surly you want it to be popular, with loads of customers, right? It wo not happen if one does not promote business to clients. Here you have 10 tips showing how to do it effciently.Have a fanpageThe main issue with Facebook fanpage is that to reach to your fans you have to have interactions within the page. So it is important not only to post your products or offers, but to try to engage your customers. Askt them questions, try to get them to share your offers — whatever it takes to make them react, comment, share or click the post.2. NewsletterNewsletter is a very good way to be in constant connection with you customers. Educate them and upsell products. Mails do have a big convension rate, since they are delivered to your inbox with offers that are interesting. To do that, you need to segment subscribes: what are they clicking at, what is interesting for them, what time during the day they opening your mails and so on. Do not forget to make the mail personal — using customers name is not the only way to do so. 3. Facebook Ads and GDN (Google Display Network)The easiest way is to promote you shop and make people click the ad. But Facebook Ads offer so much more! Present your products, make multiproduct ads (like 5 pictures in one ad with different links), you can use canva ads for mobile users. There are many ways to get customers to you company!Via GDN you can use to ways to advertise: ads in Google (most popular, you pay for clicks when someone search the key ords and customer click in your ad) and display (the ads on pages or YouTube). Seach ad is a great way to have a high convertion rate — long story short-customer seek for product, find you and buy. Display are similar as on Facebook, but you show your ads on many webpages. you do not have to know them — just choose keywords and Google will find pages for you. 4. RemarketingOn Facebook use remarketing with convertion pixel. When customer will be logged to Facebook and he or he goes to your shop, Facebook pixel will register the fact, you can display ads connected to users visit then. For example, when you will check the page with holiday offers to Krakow, Facebook ads company defines, will show you ads about offers in Krakow. You can also use remarketing in GDN. 5. Dynamic product adsThere is more! You can copy your product list and make dynamic product ads. The difference is that Facebook will check what page your customer visited and will how ads based on a pattern you prepare. If client have seen page about Krakow, you can choose to show ads about Katowice (city that is close) or other veniues in Kraków or something cheaper or… whatever you like. 6. Social networksDepending on products you sell, different social networks might be a good way to promote. Pinterest is a good choice especially for companies producing wedding stuff, kitchen stuff, cloats, travel companies… Similar as Instagram. But they are different pages.Twitter is a great way to take care of customer service. YouTube can be awsome to show your tv ads, some how to tutorials and so on.Always check what is your target group. Then choose proper social network. And remember — it's easy to set up many accounts but it's much, much harder to maintain them.7. Grupons or other discount portalsPeople love discounts. Giving them some interesting offer is somethimes a good way to grab their attention. You do not have to use discount portal do make such promotion. Facebook has also offers, similar as Yelp (business directory). You can always create a landing page with offer or send it via mail.8. Content marketingContent is the king. You sell dresses? Write an ebook about the newest trends. Or dresses that are almost the same as celebrities wear. Electronic shops can review an equpment and bookshop can make infographic about popular authors. Good content bring people to your shop.9. BlogIf your shop is has some interesting products (and it has, obviously) one can always have a blog. Show how to use the product, help to choose right one ect. It helps to establish yourself as an expert. It also helps with SEO since you add backlinks. Remember you can work with other bloggers. 10. VideoFacebook live, video tutorial, YouTube channel — whatever you feel like. It's not so hard to produce good looking movie about you products. Let some expert speak about the produt. Show how to use it. You can record some behind-the-scenes about procution. Use you imagination and bring the movie to life.Those are just some ideas to promote the online shop with internet posibilities. What are yours ideas to bring more customers?.

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